John Bessant Responsible Innovation. Managing the Responsible Emergence of Science and Innovation in Society

Science and innovation have the power to transform our lives and the world we live in – for better or worse – in ways that often transcend borders and generations: from the innovation of complex financial products that played such an important role in the recent financial crisis to current proposals to intentionally engineer our Earth’s climate. The promise of science and innovation brings with it ethical dilemmas and impacts which are often uncertain and unpredictable: it is often only once these have emerged that we feel able to control them. How do we undertake science and innovation responsibly under such conditions, towards not only socially acceptable, but socially desirable goals and in a way that is democratic, equitable and sustainable? Responsible innovation challenges us all to think about our responsibilities for the future, as scientists, innovators and citizens, and to act upon these. This book begins with a description of the current landscape of innovation and in subsequent chapters offers perspectives on the emerging concept of responsible innovation and its historical foundations, including key elements of a responsible innovation approach and examples of practical implementation. Written in a constructive and accessible way, Responsible Innovation includes chapters on: Innovation and its management in the 21st century A vision and framework for responsible innovation Concepts of future-oriented responsibility as an underpinning philosophy Values – sensitive design Key themes of anticipation, reflection, deliberation and responsiveness Multi – level governance and regulation Perspectives on responsible innovation in finance, ICT, geoengineering and nanotechnology Essentially multidisciplinary in nature, this landmark text combines research from the fields of science and technology studies, philosophy, innovation governance, business studies and beyond to address the question, “How do we ensure the responsible emergence of science and innovation in society?”

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Fred Phillips Managing Innovation, Technology, and Entrepreneurship

Группа авторов Managing Creativity and Innovation

Sophie Pellé Business, Innovation and Responsibility

Responsible Innovation. For some, this expression is only an oxymoron or, worse, a means of masking with a sheet of virtue economic practices that would otherwise appear selfish and self-interested. For others, theorists and actors of innovation, this expression represents a formidable lever of action and a rich conceptual source from which to draw new ways of innovating. The articulation between different levels of norms – economic and ethical, to which we can add the legal dimension – is not new, and is the subject of an in-depth reflection, decades old, around the idea of Corporate Social Responsibility (CSR). By taking up some debates on CSR, most of which are foreign to the current authors of responsible innovation, this book examines the various justifications that CSR brings in order to convince economic players, subject to powerful market forces, of their responsible commitment. But these are not enough. The book also explores the specific contribution of the concept of responsible innovation to coping with the technological, social and political breakthroughs generated by innovation, and is based on philosophical resources such as the ethics of virtue and the ethics of “care”.

11215.84 RUR

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Frederick Betz Managing Technological Innovation. Competitive Advantage from Change

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.

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Yves L. Doz Managing Global Innovation

The key to bridging your global innovation gapIn today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories—sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.How to tackle this challenge? In Managing Global Innovation, INSEAD’s Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You’ll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.Based on in-depth research within more than three dozen corporations—including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox—this book bridges theory and practice.Managing Global Innovation gives you the tools to harness critical expertise from around the globe—and channel it into your innovation programs.

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Armin Grunwald The Hermeneutic Side of Responsible Research and Innovation

The book investigates the meaning of RRI if little or no valid knowledge about consequences of innovation and technology is available. It proposes a hermeneutical turn to investigate narratives about possible futures with respect to their contemporary meaning instead of regarding them as anticipations of the future.

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Kim Erwin Communicating The New

Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Complexity and Ambiguity—we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes. —Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation & Design at Parsons The New School of Design «One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company—overcoming organizational barriers, as well as outside—convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it.» —Luis Arnal, Managing Partner, INSITUM «I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New.» —Clement Mok, Designer, Entrepreneur, and Instigator «Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact.» —Paul Siebert, Director of Research + Strategy, Steelcase

3140.87 RUR

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Sandrine Fernez-Walch The Multiple Facets of Innovation Project Management

For firms and other organizations, innovation has become a means of anticipating and managing major changes in their external context and overcoming societal challenges such as sustainable development. As a result, they must innovate repeatedly and continuously. This book explores the multiple facets of innovation project management, defined as the set of activities implemented to bring into being and successfully complete one or several innovation projects. It combines research experience, in cooperation with practitioners, and a theoretical, transversal and global overview inspired from different research streams. The author develops methodologies and frameworks that might be put into practice, provides a case study of research conducted with an air systems manufacturing firm, and outlines avenues for further reflection on innovation project management practice improvement.

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Virgil Lenoir Cristian Ethical Efficiency. Responsibility and Contingency

Practical and conceptual, the Responsible Research and Innovation set of books contributes to the clarification of this new requirement for all sciences and technological innovation. It covers the multiple and international responsibilities, by using various philosophical resources, mostly discussing the following topics: ethics, contingency, normative economy, freedom, corporate social responsibility (CSR), participative technological evaluation, sustainable development, geoengineering, the precautionary principle, standards, interdisciplinarity, and climate management. The ethics of efficiency must be considered with regard to the logic of action or to economic, political, legal or scientific systems. This book presents a question on the central theme of responsible research and innovation (RRI), which has an ethical influence on effective logics. The issue is to question the opportunity and modularities of an ethical effective influence on the logics of efficiency of research and innovation. From the distinction of efficiency and effectiveness, lies the problem of efficacy, the ethical accord between the two. Thus appears the possibility of taking effective responsibility with respect to systematic injustices potentially linked to this efficiency. This book proposes categories to understand the ethical implications of research and innovation processes, under the aspect of their efficacy.

11300.97 RUR

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Profile | Business School | University of Exeter

Originally a chemical engineer, Professor John Bessant has been active in research, teaching and consultancy in technology and innovation management for over 25 years. He currently holds the Chair in Innovation and Entrepreneurship at Exeter University where he is also Research Director.

John BESSANT | Professor of Innovation and ...

John BESSANT, Professor of Innovation and Entrepreneurship of University of Exeter, Exeter (UoE) | Read 253 publications | Contact John BESSANT

Responsible Innovation | Wiley Online Books

Perspectives on responsible innovation in finance, ICT, geoengineering and nanotechnology Essentially multidisciplinary in nature, this landmark text combines research from the fields of science and technology studies, philosophy, innovation governance, business studies and beyond to address the question, “How do we ensure the responsible emergence of science and innovation in society?”

Responsible Innovation - Richard Owen, John Bessant, Maggy ...

Pris: 509 kr. Häftad, 2013. Skickas inom 7-10 vardagar. Köp Responsible Innovation av Richard Owen, John Bessant, Maggy Heintz på Bokus.com.

Responsible Innovation - Richard Owen, John Bessant, Maggy ...

Pris: 1089 kr. Inbunden, 2013. Skickas inom 7-10 vardagar. Köp Responsible Innovation av Richard Owen, John Bessant, Maggy Heintz på Bokus.com.

Books by John Bessant (Author of Innovation and ...

John Bessant has 31 books on Goodreads with 549 ratings. John Bessant’s most popular book is Managing Innovation: Integrating Technological, Market and O...

About | Innovation Portal

Professor John Bessant. Originally a chemical engineer, John Bessant has been active in the field of research and consultancy in technology and innovation management for over 35 years. He is currently holds the Chair in Innovation and Entrepreneurship at the University of Exeter and has visiting appointments at the universities of Luxembourg, Erlangen-Nuremburg, Queensland University of ...

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Managing innovation – Creating value from ideas

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John Bessant School of Management, Cranfield University Keith Pavitt ffirs.qxd 4/4/05 2:56 PM Page v. 0470093277.jpg. ffirs.qxd 4/4/05 2:56PM Pageiv. Reviews for the third edition ‘A limpid and very useful account of what we know about the management of inno-vation. Must read for executives, scholars and students.’ Yves Doz, Timken Chaired Professor of Global Technology and Innovation ...

(PDF) Managing Innovation Integrating Technological ...

JOHN BESSANT Originally a chemical engine er, John Bessant has be en active in th e field of researc h and con- sultancy in technolog y and innovation managem ent for

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View John Bessant’s profile on LinkedIn, the world's largest professional community. John has 50 jobs listed on their profile. See the complete profile on LinkedIn and discover John’s connections and jobs at similar companies.

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‪University of Exeter‬ - ‪Cited by 43,614‬ - ‪innovation management‬ - ‪entrepreneurship‬ - ‪operations management‬

Responsible Innovation: Managing the Responsible Emergence ...

4. Value Sensitive Design and Responsible Innovation 75 Jeroen van den Hoven. 4.1 Introduction 75. 4.2 Innovation and Moral Overload 77. 4.3 Values and Design 78. 4.4 Responsible Innovation 80. 5. Responsible Innovation – Opening Up Dialogue and Debate 85 Kathy Sykes and Phil Macnaghten. 5.1 A Short History of Controversies about Science and ...

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John Bessant | Book Depository

Responsible Innovation in Digital Health. Tatiana Iakovleva. 26 Jul 2019. Hardback. US$147.62. Add to basket. 9% off. Creating Wealth from Knowledge. John Bessant. 01 Nov 2010. Paperback . US$64.83 US$72.00. Save US$7.17. Add to basket. Driving Service Productivity. John Bessant. 01 Sep 2014. Hardback. US$83.60. Add to basket. Responsible Innovation. Richard Owen. 04 Jun 2013. Hardback. US$161 ...

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John Bessant; "Managing at the Innovation Frontier: Postcards from the Edge"

Professor John Bessant is a Chair in Innovation and Entrepreneurship at the University of Exeter, UK and author of the teaching, learning and practice bible "Managing Innovation". Here, Professor ...

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Responsible Innovation(1st Edition) Managing the Responsible Emergence of Science and Innovation in Society by Richard Owen, Maggy Heintz, Editor: John Bessant, Antoine Picon Paperback, 306 Pages, Published 2013 by Wiley ISBN-13: 978-1-119-96635-7, ISBN: 1-119-96635-3

John Bessant (deceased) - Genealogy

John Bessant: Birthdate: estimated between 1779 and 1835: Death: Immediate Family: Son of Samual Bessant and Patience Bessant Brother of Mary Bessant; Ruthy Bessant; Ann Bessant; Peter Lamble Bessant; Samuel Bessant and 2 others; Managed by: Private User Last Updated: November 15, 2014

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Responsible Innovation: Managing the Responsible Emergence of Science and Innovation in Society: Owen, Dr Richard, Bessant, John R, Heintz, Maggy: Amazon.nl Selecteer uw cookievoorkeuren. We gebruiken cookies en vergelijkbare tools om uw winkelervaring te verbeteren, onze services aan te bieden, te begrijpen hoe klanten onze services gebruiken zodat we verbeteringen kunnen aanbrengen, en om ...

Prof. John Bessant › Friedrich-Alexander-Universität ...

Er ist Inhaber des Lehrstuhls für Innovation und Entrepreneurship an der University of Exeter in Großbritannien und ist zudem außerordentlicher Professor an der Universität Stavanger, Norwegen. 2003 wurde er zum Mitglied des Advanced Institute for Management Research ernannt sowie zum Fellow der British Academy of Management gewählt. 2001 und 2008 war er im Business and Management Panel der Research Assessment Exercises (RAE) tätig.

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John Hamilton, London 1932. Werke mit biographischen Notizen und anderen Verweisen auf Annie Besant: Michael Holroyd: Bernard Shaw. Magier der Vernunft, Eine Biographie. Suhrkamp, Frankfurt am Main 1995, ISBN 3-518-40722-8. (einbändige Bearbeitung der dreibändigen englischen Originalausgabe, London 1988–1991, in Teil III Ausführliches zu ...

Responsible Innovation - ISBN: 9781118551417 - (ebook ...

Responsible Innovation - ISBN: 9781118551417 - (ebook) - von Richard Owen, John R. Bessant, Maggy Heintz, Verlag: Wiley

Author Page for John Bessant :: SSRN

Total downloads of all papers by John Bessant. Skip to main content. Feedback to SSRN. Feedback (required) Email (required) Submit If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday. John Bessant . Cranfield University - School of Management. Bedfordshire, MK43 ...

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John Bezzant (1769 - 1859) - Genealogy

Genealogy profile for John Bezzant John Bezzant (1769 - 1859) - Genealogy Genealogy for John Bezzant (1769 - 1859) family tree on Geni, with over 190 million profiles of ancestors and living relatives.

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John Besant - Historical records and family trees - MyHeritage

John Thomas Bessant was born circa 1869, at birth place. John married Mary Grace Bessant circa 1892, at age 23. They had 4 children: Dorothy Agnus Bessant and 3 other children. John lived on month day 1911, at address. John Roy Besant, 1896 - 1896 John Roy Besant 1896 1896. John Roy Besant was born in 1896, at birth place, to John Besant and Mary J Besant (born Oldfield). John was born in 1865 ...

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John Bessant on Managing Innovation

One question for John Bessant, author of a range of books on Managing Innovation.

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Jon Bessant Photography. 610 likes. Professional photography with a personal touch. Weddings, Events, Landscapes and Sports photography services. Bristol based, serving the south west.

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John Bessant – CDs, LPs, DVDs und mehr Ihre Suche nach "john bessant" ergab 151 Treffer Sortieren nach: Ansicht: St.John's College Choir Cambridge - Ash Wednesday . Choir of St. John's College Cambridge, James Anderson-Besant, Andrew Nethsingha Artikel am Lager ...

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Creating Wealth From Knowledge Meeting the Innovation Challenge by John Bessant, Tim Venables, J. R. Bessant Hardcover, 405 Pages, Published 2008 by Edward Elgar Pub ISBN-13: 978-1-84720-348-9, ISBN: 1-84720-348-5: Issues in the Adoption of Microelectronics by J. R. Bessant, John Bessant, Keith Dickson Hardcover, 220 Pages, Published 1983 by Pinter Pub Ltd ISBN-13: 978-0-903804-73-8, ISBN: 0 ...

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Bernard Reber From Ethical Review to Responsible Research and Innovation

The scientific and technological upheavals of the 20th Century and the questions and difficulties that went along with them (climate change, nuclear energy, GMO, etc.) have increased the necessity of thinking about and formalizing technoscientific progress and its consequences. Expert evaluations and ethics committees today cannot be the only legitimate sources for understanding the social acceptability and desirability of this progress. Responsibility must be shared out on a wider scale, as much in society as in the process of research and innovation projects. This book presents the main works of Responsible Research and Innovation (RRI) from a moral responsibility point of view, for which it calls upon no fewer than 10 understandings to bring out those which are positive and to support an interpretive and combinatory pluralism. In this sense, it demonstrates moral innovation. It analyzes numerous cases and proposes perspectives that are rarely discussed in this emerging field (current practices of ethical evaluation, concerns of the integrity of research, means for participatory technological evaluation, etc.). It contributes to the pledges of RRI, which largely remains theoretically undetermined even though it reorganizes the relationships between science, innovation and society.

9814.75 RUR

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Dulce Paredes Product Innovation Toolbox. A Field Guide to Consumer Understanding and Research

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.

21585.71 RUR

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John McKean Managing Customers Through Economic Cycles

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. «The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter – and continually using data to reinforce the idea that business can be more science than art, after all.» —Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines «John McKean's work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers’ experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty – as well as the improved operating leverage – that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson.» —John Quinn, former Customer Service and Support Executive, Bank of America «In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition.» —Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight & Improvement, Walt Disney Parks & Resorts «John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate.» —Trevor Dukes, Business Systems, WH Smith «The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy.» —Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy «It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles.» —Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group

4044.04 RUR

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Группа авторов Managing Digital Open Innovation

Recent developments of Internet-based digital technologies have revealed a huge potential of developing open, collaborative and network-centred innovation. However, firms face major challenges in using new technologies for rapid prototyping, data-mining, simulation, visualization, etc. to support their Open Innovation strategies.Responding to the need for further conceptual and empirical research on technology-enhanced open innovation, this book provides fresh and topical insights on how firms from different sectors have successfully implemented digital technologies for Open Innovation. Based on rich empirical data, this book discusses the benefits and drawbacks, the processes, the characteristics and the management practices of ICT-driven Open Innovation in private as well as public organizations.<b>Contents:</b> <ul><li>The Interplay of Digital Technologies and the Open Innovation Process: Benefits and Challenges <i>(Pierre-Jean Barlatier, Anne-Laure Mention and Avni Misra)</i></li><li>Innovation in Digital Business Models <i>(Dagfinn W&#x00E5;ge and Gunnar E Crawford)</i></li><li>Managing Digital Disruption of Business Models in Industry 4.0 <i>(Julian M M&#x00FC;ller, Jana Traub, Peter Gantner and Kai-Ingo Voigt)</i></li><li>From Open Design to Open Strategy: Managing the Evolution of Crowdsourcing-Based Business Models <i>(Thierry Burger-Helmchen and Erica J Siegel)</i></li><li>Modular Crowd Workflows for Open Innovation <i>(Ioanna Lykourentzou, Nikolaos Thomos and Zolt&#x00E1;n Szl&#x00E1;vik)</i></li><li>Profiting from Innovation in the Digital Era: Evidence from the Swedish Videogames Industry <i>(Vicky Long)</i></li><li>Network Orchestration and System Dynamics Modeling in Developing Innovative Decision Support Systems for Policy Makers <i>(Minna Pikkarainen, Julius Francis Gomes, Jukka Ranta, Peter Yl&#x00E9;n, Marika Iivari and Piia Hurmelinna-Laukkanen)</i></li><li>Open Science for Innovation: A Knowledge and Policy Perspective <i>(Erich Prem)</i></li><li>Innovating New B2B Business through Big Data &#x2014; Key Challenges Faced <i>(Tuija Rantala, Katariina Palom?ki and Katri Valkokari)</i></li><li>Planning a Smart Service Business Integrating External Partners <i>(Christian Koldewey, Jannik Reinhold and Roman Dumitrescu)</i></li><li>Organizational Impact of Digital Open Innovation in Retail Banks: Managing External and Internal Pressure <i>(Clarice Bertin and V&#x00E9;ronique Schaeffer)</i></li><li>From Knowledge Capture to Knowledge Integration, the Key Role of Integrative Actions in Crowdsourcing for Innovation <i>(&#x00C9;milie Ruiz, S&#x00E9;bastien Brion and Guy Parmentier)</i></li><li>The Rise of Data-Driven Business Models in the Berlin Start-up Scene <i>(Romy Hilbig, Stefanie Hecht and Bennet Etsiwah)</i></li><li>Competences for the In-house Development of Digital Innovations in German Mechanical Engineering Companies <i>(Steffen Kinkel, Johanna Rahn and Bernhard Rieder)</i></li><li>Blockchain and the Future of Open Innovation Intermediaries: The Case of Crowdsourcing Platforms <i>(Eric Schenk, V&#x00E9;ronique Schaeffer and Julien P&#x00E9;nin)</i></li><li>Playful Design Manifesto for Creative Blockchain Ecosystems <i>(Bronwin Patrickson and Michael Pierre Johnson)</i></li><li>What is the Role of Social Media in (Open) Innovation Strategies? <i>(Sharan Kaur Garib Singh)</i></li><li>Leveraging Open Innovation through Social Media: A Study on Geneva-based SMEs <i>(Angela Bacchetta Beckh, Mathias Beck and Patrick-Yves Badillo)</i></li><li>Social Media and New Service Development: An Exploratory Study within a Consulting Firm <i>(Micha&#x00EB;l B&#x00E9;n&#x00E9;dic)</i></li></ul><br><b>Readership:</b> The target audience of this book is composed of researchers, university lecturers and faculty members, university students and institutions, as well as thought leaders, managers and policy-makers whose goals include the understanding and appreciation of the role of digital technologies, and how these are intertwined with open and collaborative innovation strategies and practices.Open Innovation;Digital Disruption;Industry 4.0;Data-Driven Decision;Value Networks;Organizational Agility;Digital Design;Collaboration;Innovation Policy;Social Media;Open Strategy0<b>Key Features:</b><ul><li>Industry 4.0 and open innovation are no longer just buzz words. Their implications are pervasive in daily operations of businesses, both small and large. However, firms face major challenges in using new technologies for rapid prototyping, data-mining, simulation, visualization, etc. to support their Open Innovation strategies. The principles, structures, processes, models and mechanics of how to create and capture value from digital open innovation are up for debate and discussion. In examining the state-of-the-art through conceptual and empirical research, this book extends the discourse on linking digitalization and digitization with open innovation practice. Thus, the book explores not only the implications for digital innovation and capacity building but also that for digital disruption of business models, open strategy, profiting from innovation, innovation system dynamics and open knowledge policy. Researchers from multiple disciplines have shared their latest empirical research findings to unveil lessons and strategies of how digital technologies might be used and managed to support open innovation strategies.</li></ul>

10035.21 RUR

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Patrick Corsi The Marketing of Technology Intensive Products and Services

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

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Gregory Touhill J. Commercialization of Innovative Technologies

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